Why Microsoft Power BI

Explore the top reasons organizations choose Power BI
to meet their self-service and enterprise business
intelligence (BI) needs.

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Build your business on secure data analytics

Apply sensitivity labels to Power BI data using Microsoft Information Protection in the familiar Microsoft 365 experience.

Extend data loss prevention and governance to Power BI users—including report sharing—with Microsoft Cloud App Security.

Better meet privacy and regulatory requirements with oversight of sensitive data through bring your own key (BYOK).

Better protect your organizational data by using Power BI security with service tags, Azure Private Link, and Azure Virtual Network.

Unify self-service and enterprise analytics

Meet both your self-service and enterprise data analytics needs on a single platform. Access powerful semantic models, an application lifecycle management (ALM) toolkit, an open connectivity framework, and fixed-layout, pixel-perfect paginated reports.

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Create deeper, more helpful insights

Turn your data into a competitive advantage by using Power BI and Azure together to connect, combine, and analyze your entire data estate.

Find answers fast with industry-leading AI

Take advantage of the latest advances in Microsoft AI to help non-data scientists prepare data, build machine learning models, and find insights quickly from both structured and unstructured data, including text and images.

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Improve publishing efficiency and accuracy of BI content

Quickly identify differences and move content from development and testing to production with confidence using the simple visual cues in deployment pipelines.

Get unparalleled Excel interoperation

Anyone who’s familiar with Microsoft 365 can easily connect Excel queries, data models, and reports to Power BI Dashboards—helping to quickly gather, analyze, publish, and share Excel business data in new ways.

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Microsoft Power BI analytics

Turn insights into action

Go from data to insights and insights to action with Microsoft Power Platform—combining Power BI with Power Apps and Power Automate to easily build business applications and automate workflows.

Stream analytics in real time

Know what’s happening now, not just in the past. From factory sensors to social media sources, get access to real-time analytics so you’re always ready to make timely decisions.

Create data dashboards and visualizations in minutes

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